Rich
Established in Hanoi, Vietnam since 2013, Rich embodies the spirit of "REVOLVE IN CONSTANT HYPE," seamlessly blending dark aesthetics, streetwear experimentation, and punk elements to boldly break conventional boundaries.
Driven by the core belief, "Only in the darkness you can see the star," Rich insists on independent design and production right in Hanoi. Every piece delivers high visual impact and hardcore craftsmanship, casting a distinctive stellar light amidst a steady dark foundation—crafted for streetwear enthusiasts who pursue the avant-garde, subcultural aura, and ultimate individuality.
